EP1: The Business of Content Creation: Can It Make You Rich?

Content creation has become more than just making videos, taking photos or posting on social media. It’s now a growing part of Kenya’s creative economy.
In this episode, we take a closer look at Kenya’s content creation industry and ask a big question: Is Kenya headed in the right direction when it comes to supporting and growing its content creators?
We also explore what creators are really experiencing, the opportunities and challenges within the creative economy, the role of brands, platforms and government and what needs to change to make content creation a more sustainable career.