EP01 The State as the First Customer | AEDIB
Episode 1: The State as the First Customer – Turning Procurement into Africa’s Innovation Engine What if governments could become the first customers of Africa’s next generation of innovative startups? In the first episode of Beyond the Brief, we explore how public procurement can become a powerful driver of innovation, helping African startups move beyond promising ideas to real market opportunities. Featuring Seun Adepoju, Managing Partner CCHUB and Penda Kande, Entrepreneurship & Innovation Division, Senegal Startup Act body, this conversation examines the role of government purchasing power in supporting homegrown solutions, the barriers that prevent startups from accessing public contracts, and the opportunities to rethink procurement systems to better support innovation. 🎙️ Watch this episode on Smart Africa youtube: https://youtu.be/ciyILss4EGI 🔔 Sign up to receive notifications: https://lnkd.in/dV4-BpWa 📖 Explore the key learnings and insights from this episode on our knowledge hub. 🔗 Register on SANIA knowledge hub for exclusive access: https://sania.smartafrica.org/ [Register to navigate to Resources] Beyond the Brief Podcast Series is produced under the Africa-Europe Digital Innovation Bridge (AEDIB) initiative supporting the EU Global Gateway strategy.
